Gender, I-deology and Addictive Representation: The Film of Familiarity moreIntroduction to the volume "Gender, I-deology: Essays on Theory, Fiction, and Film." Ed. Chantal Cornut-Gentille D'Arcy and José Ángel García Landa. (Postmodern Studies, 16). Amsterdam and Atlanta: Rodopi, 1996. |
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Introduction
Gender, l-deology and Addictive Representation:
The Film of Familiarity
Custom hath a mighty influence: it hath the force
of Nature itself.
Bathsua Makin,
An Essay to Revive the Ancient
Education of Gentlewomen (1673)
Man is serious when he takes himself for an object.
Jean-Paul Sartre,
Being and Nothingness
The papers in this collection address in one way or another the repre-
sentation of gender; and sexual roles, the impact of feminist criticism, and
the specificity of gender issues in (post)modernity, as seen through a vari-
ety of British and American literary works and films. The present essay will
provide an introductory overview of these gender issues. I will start with a
definition of gender difference and will go on to discuss its role in the
ideology of the self, of the I—which we might dub I-deology.
A Familiar Film
Readers are probably familiar with the film Alien, the 8th Passenger,
in which an engaging female warrior, played by Sigourney Weaver, defeats
a ghoulish creature, half-mantis and half rapist, which stalks her in the
crannies of a labyrinthine spaceship. Such active images of women are not
uncommon nowadays in films, and it is easy to measure the distance be-
tween Alien and one of its precursors, a science-fiction film from the fifties
which also took place in a spaceship and featured a monster overacting his
Gender, l-deoiogy and Addictive Representation
role in a scaly suit too big for him and a crew of male... and female! astro-
nauts. Here the male astronauts did the fighting, though, and the women
cooed and provided moral support. I remember the reaction of an audi-
ence of politically correct students, the hoots and wild laughter as the men
sat for lunch and the women astronauts served the meal: a scene all the
more dated becausejthe gender roles common in a family of the fifties ap-
peared supremely ridiculous when acted out in the cosmic future. The film
carried the imprint of its age in its pathetic carnival monster, but even more
so in its representation of gender.
Sex, Gender, Sexuality
What is gender? Why is it so open to different forms of representa-
tion? It may be because gender is a matter of language, of signs and sym-
bols, a semiotic" construct. Gender does not equal sex. It is the set of
cultural practices and representations associated to biological sex.1 I dare
say those astronauts of the fifties were men and women, but as textual
entities they were different from today's textual subjects. And a subject
can only apprehend his or her own sexuality or other people's through
textuality and semiotic representation.
Since the difference between gender, sex, and sexuality is anything
but clear, it may warrant a closer-look. There is a whole scale of different
meanings associated to sexuality.2 Here we may distinguish the following:
biological .sex, official sex, gender, and sexual orientation.
Sex
Sex consists of a set of anatomical characteristics, but it is in no way a
simple phenomenon. It includes the following variables:
• Chromosomal sex (primary sexual traits).
• Hormonal sex (secondary sexual traits: breasts, body hair, voice, fat).
• Sex of gonads (Does the individual produce sperm or eggs?)
• Sex of internal organs (Does the body have a prostate? Uterus and
vagina? Where are the gonads located?)
• Sex of external organs. (Does the body have a penis? Clitoris?
Scrotum? Vulva? Something in between?) The importance of genital
configuration was overstated by Freud (among others) as the locus of the
J Cf. Stoller 1968; Vance 1984a: 9; Elliot 1991: 4-5.
2 See e.g. Reinisch 1991: 236.
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Jose Angel Garcfa Landa
construction of sexual identity: it led him to an inadequate distinction
between sex and gender.3
• Brain sex. There seem to exist innate as well hormone-induced dif-
ferences in brain functioning between men and women. Individuals show
some differences in behaviour and attitudes from birth. Reinisch argues
that these differences are "very subtle and not likely to be noticed by most
observers" (Reinisch 1991: 242). In any case, it would be a gross mistake
to explain away the cultural construction of gender on the basis of such
differences.
'Official sex. An official description of biological sex, "male" or
"female," is assigned at birth and inscribed in official documents.
Correcting a "sex error" simply by reinscribing a person under the
"right" heading is simplistic and a possible cause of pathology if gender
is not taken into account (as can be seen in the memoirs of the
hermaphrodite Herculine Barbin).
Gender
The term "gender" is used to refer to the cultural representation of
sexual difference, as opposed to its physiological aspect: it is "the cultural
meaning attached to sexual identity" (McConnell-Ginet 1980: 16. Cf.
Stoller 1968: 9). The notion of gender is a convenient theoretical con-
struct: in practice, it is not separable from a consideration of sexual
anatomy, official sex, sexual preference, brain sex.... Being a complex is-
sue, gender may be experienced and analysed at several levels of speci-
ficity. We could distinguish three aspects of gender: gender identity, or an
individual's ascription to a gender; the roles of each gender as defined in a
culture; and gender style, the management of identity and roles through
significant individual practices.
Gender identity. Usually, an individual develops a gender identity
which coincides with the official designations of sex: males think of them-
selves as men and females think of themselves as women. Gender identity
See Millett 1977, or the critique of "penis envy" in Beauvoir (1949: 2.29) and
Irigaray (1985: 55ff). Genital configuration may also be undervalued, made to appear
less significant for the construction of gender than it actually is. E.g.: "Although . . .
genital configuration has neither coherence" nor significance outside discourse, the
connection between it and 'woman' is trans-discursive, i.e. it is maintained by all the
discourses which presently constitute the dominant symbolic order in the West"
(Silverman 1984: 325; italics added).
15
Gender, l-deology and Addictive Representation
is the most basic, far-reaching and permanent aspect of an individual's
personality (Stoller 1968). It is very difficult to change once it is
established in early childhood. According to the Kinsey Institute, "an
individual's gender identity ("I am a boy" or "I am a girl" ) becomes
established between 18 months and three years of age," and "rarely
changes later in lffe" (Reinisch 1990: 242, 244). Of course this is not the
whole story. "Although a woman will not suddenly decide "I am a man,"
the meaning of "I am a man/I am a woman" will change, develop and
become specified all through the individual's life: gender identity is
constructed on the basis of gender roles, not just' of biological sex. Cases of
hermaphroditism are by no means the only source of conflict: transsexuals
who have developed a gender identity different from their official sex
usually experience serious psychological conflicts. It is easy to see, then,
that the gender of a person is as real as it is imaginary.
Gender roles are associated to the individual's generic identity.
According to the Kinsey Institute,
A person's enactment of gender role includes everything he or she
says or does which suggests to others that he or she is a male or a fe-
male. This includes the outward expression of what society expects as
maleness or femaleness of clothing, hair styles, interests, careers, and
so forth. (Reinisch 1991: 242)
A gender role is the behavioural implementation of gender identity:
what an individual does because he or she is a man or a woman, both
spontaneously and in order to secure a clear gender identity, acting in the
way people of the same sex are expected to act. There is, then, a continual
feedback between the social and the individual representation of gender
roles. Gender roles are communicated mimetically, and are always central
to a culture's interests. They are defined not only by what men and women
actually do or say, but by what they say they do or say: each culture will
have a variety of means to express the way men and women are expected
to behave. Literature and art are a major repository of such generic stereo-
types. Gender roles, though, are eminently changeable and subject to revi-
sion. The notion of gender role is more specific and variable than gender
identity, both through one person's life and from one culture to another.
Individuals' notions of gender identity may change in the course of their
lives, and their gender roles change accordingly. And, of course, men and
women's roles are in constant evolution throughout history. This is espe-
16
JosS Angel Garcfa Landa
cially the case in the modern age, when traditional values and images of the
self are shaken up and subject to redefinition.
It is important to understand the meaning of gender representations
and roles: we do not stand in a primitive, spontaneous or natural relation to
ourselves: "our own bodily experience is mediated through culture":
maleness and femaleness are constructed through discourse and significant
social practices.4
Gender style. We can use the concept of gender style as a further
specification of roles: style is the way each person manipulates his or her
generic image through individual and circumstantial choices or behaviour:
through greater or lesser erotic activity or assertiveness, body posture,
clothing, language... (for instance, a woman may choose to appear as more
or less traditionally feminine). We may think of gender roles as socially
constructed; gender style is the individual assertion of agency within the
limits of the socially given roles (Traub 1991: 87). In practice, individual
subjects live and construct their gender identities and roles in ways which
are ultimately unique: generic attitudes permeate the whole personality,
and just as there are no identical individuals, there are only similar,
individual gender identities and roles. There are not two genders (male and
female): as an analytic category, gender is elastic and generic distinctions
can be established as necessary. This is especially the case in the interface
between gender and sexuality.
Sexuality
Together with our generic identity (men, women) we construct a sex-
ual identity (for instance, heterosexual, homosexual). Sexuality refers in
this connexion to erotic orientation, desire and sexual behaviour and plea-
sure. Sexual identity should not be confused with gender, although it is
constructed on the basis of gender and consists basically of erotic, orienta-
tion towards the other gender or one's own or both. Heterosexuality is the
dominant norm, and homosexuality is usually considered a deviation: in all
cultures, individuals are' socialized into a dominant heterosexual eroticism.
For some this is a simple question of biology and genital configura-
tion. For others, sexual desire is a historical phenomenon, the result of
4 Vance 1984a: 11. See also Delphy 1984: J40ff; Silverman 1984: 324; Valcarcel
1991: 153.
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Gender, l-deology and Addictive Representation
ideology iand institutional constraints, not a primitive natural force.
Eroticism is an expression of an individual's overall outlook on existence
and his/her life history: it is not predetermined by biology (Beauvoir 1949:
2.185). Sexual identities are also historical products: for instance, homo-
erotic experiences did not give rise to a consistent homosexual identity in
the Renaissance (gFraub 1991: 99-101). Some thinkers reject the concept
of "erotic identity" as excessively reifying, and restrictive of actual erotic
practice. For instance, according to the Kinsey Institute, most
"homosexuals" have had heterosexual experiences, and about one third
of "heterosexual," adult men have had sexual experiences with another
man. Even the concept of "sexual preference" is being challenged by
certain theorists. Some lesbian and gay critics try to theorize desire beyond
the confines of object choice, to free desire from gender, which they see as
inherently reifying. They speak in favour of the individualization of desire,
disengaging it from gender considerations, not making people think of
themselves as heterosexuals or homosexuals: "implicit in the idea of sex-
ual preference is the assumption that anyone of the preferred sex can seek
access to one's body" (Hooks 1984: 155; cf. Heath 1982).
And of course these critics also denounce the still prevalent assump-
tion of compulsory heterosexuality (Traub 1991: 107; Zimmerman 1985).
Some go so far as to,assert the total independence of sexuality and.gender,
arguing that there is a danger of reification and essentialism in discourses
which define desire on the basis of gender and not on an individual basis.
This new line of thought would define eroticism as a function of the indi-
vidual self, not of gender.
The gender of object choice is only one variable among many, in-
cluding erotic identification, fantasy and preference for specific ac-
tivities, and it is not necessarily the most crucial. (Traub 1991: 88)
We could draw a parallel between this valuation of individual erotic
style and the dissolution of traditional genres in literary theory and
practice in favour of the self-fashioning activity of the individual work.
But, although it is clear that the relationships between gender and sexuality
are in constant redefinition, I think that gender is a crucial consideration in
determining the object choice for most people: as Traub recognizes, "we
-can barely conceive" [let alone live, I would add] "an eroticism free from
gender constraints" (Traub 1991: 90). The relative importance of other
considerations is more variable: age within certain limits, beauty and body
configuration, education, language, social class, race, health, beauty....
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Jose Angel Garcia Landa
Private sexual practices between consenting adults (practice unspecified,
sex unspecified) seem to be the limit of today's progressive sexual consen-
sus.5
But gender identity is universally experienced as the more sexually
specific constraint, whether the individual desires an object of the same
gender, of the other, or of both.
Sexual identities result, then, from the complex interaction of several
levels of stereotypes:
1st, men and women
2nd, homosexuals and heterosexuals, making up four "sexual types."
3rd, "virile" or "feminized." Amounting to eight.
3rd, cross-dressing or in straight dress. Sixteen potential types.
4th. But then there may be chromosomal or genital disorders (XX or
XY, but also XXX, XYY, XXY..., hermaphroditism (apparent or real), and
then there are gender styles, roles....
It is easy to see that although generalizations as to "sexual types" are
useful and commonsensical in many contexts of discussion, they may also
be misleading and they should be recognized as being no more than con-
venient abstractions, with an ontological status comparable to that of liter-
ary genres. Our generic perception oscillates between the classical fascina-
tion with fixed types and the modern fascination of seeing them dissolve
and come apart. The theoretical interest in phenomena which challenge the
classical masculine/feminine division, such as bisexuality, androgyny, ho-
mosexuality, hermaphroditism, castration, cross-dressing and transvestism,
transsexualism, is clear enough in the papers that follow. I think it is fair to
say that for the most part they take up a constructivist stance.
Essentialism versus Constructivism
The opposition between essentialist and constructivist positions is im-
plicit, too, in the foregoing discussion. In the realms of cultural studies,
anthropology and psychology, philosophical essentialism, which empha-
sizes nature and tends to be conservative, can be opposed to constructivism
(or conventionalism), which emphasizes culture and tends to be progres-
sive.
See for instance how Rubin's (1984) supposedly non-prescriptive discussion is
weaker in her definition of these limits.
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Gender, l-deology and Addictive Representation
Before you can set about changing the world, you need to define it in
such a way that changes are possible. You do this by conceiving of it
not as a physical essence (a bundle of atoms held together by gravity)
but as a social system (a bundle of categories held together by cus-
tom). (Ruthven 1984: 36)
Philosophies#of gender may be essentialist in varying degrees: expos-
ing hidden essentialist assumptions in systems of thought which may seem
at first sight anti-essentialist is a favourite critical move. It will be seen that
in this paper I take a mainly constructivist position. "Mainly," because
constructivism, too, is relative, rarely a matter of all-or-nothing.
Essen tialism
The word "sex" is eminently ambiguous: it may refer to either
anatomy, or gender, or sexual orientation (Rubin 1984: 307), which is a
sign of the essentialist assumptions our culture has inherited. In traditional
Western culture, sex has often been seen as a dangerous or negative force:
a view which is an unfortunate inheritance of Christianity and the epitome
of essentialism; Freud, too, linked culturalization to necessary sexual guilt
(Weeks 1981; Freud 1988a: 3059). According to essentialist assumptions,
traditional or normal sexuality (heterosexuality) is the natural result of
gender differences which are the same as sexual differences: males are and
should be masculine, women are and should be feminine—not just female.
In analyzing sexuality, essentialism is basically "the idea that sex is a natu-
ral force that exists prior to social life and shapes institutions," whereas
constructivists reject this grounding on nature, denouncing that "one of
the more tenacious ideas about sex is that there is one best way to do it, and
that everyone should do it that way."6 Sexuality is the result of social
practices, a construct, not a primary drive (Beauvoir 1949: 1.87).
Essentialism pervades most male philosophical treatments of gender,
sexuality and eroticism, from Schopenhauer to Bataille. Often, curiously
enough, the essentialism with which issues of gender are treated is only an
enclave within a more lucid and dialectical philosophical approach to other
issues.7 Feminist criticism has rejected and discredited classical essentialist
Rubin 1984: 275, 283. It was already observed by Freud that this was one of the er-
rors of the sexual mores of our culture (1988a: 3042).
Cf. Irigaray 1985: 17; Puleo 1992: 3, 92. Essentialism may appear as a weapon of
confrontation even in supposedly anti-essentialist discourses, e. g. in the following
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Jose Angel Garcia Landa
theories of gender (Beauvoir 1949: 1.75; Ruthven 1984: 8). For construc-
tivist feminists, like Simone de Beauvoir, "you are not born a woman: you
become one," and the sexual symbolism which surrounds both genders is
a construction.8 All feminists emphasize the cultural differences between
the genders (see, e.g., Heilbrun 1985, Gilbert 1985, Moi 1986). Some
feminists, though, give greater play to the essential difference of genders;
they assume a "strategic essentialism" in order to combat patriarchal
assumptions (cf. Spivak 1987; Showalter 1989: 369). Cixous or Irigaray
defend essentialism, valuing women's experiences (the female body and
sexuality, motherhood, etc.), and advocate a culture not of equality but of
difference and respect for both genders. They oppose the idea of an unde-
fined egalitarianism.9 But althouh these French feminists often peddle their
own brand of essentialism, they are by no means wholesale essentialists: for
instance, Irigaray acknowledges the importance of myths as constitutive of
lived reality (1990: 24).
Constructivism
For constructivists (Beauvoir, Foucault, Weeks, Rubin...), sexuality is
not a given, an animal element, the call of nature, but a social construction.
Culture is not simply the repression of sexuality: it is also the construction
of sexuality and desire through institutions and the exercise of power. We
may mention Michel Foucault as an influential instance of extreme con-
structivism. Foucauldian analysis shows how discourses about sexuality are
an instrument of power and help constitute the reality they are supposed to
simply describe. Constructivist philosophies tend to be more self-conscious
about their political role than versions of essentialism, as can be seen in the
notion of institutional reflexivity:
Terms introduced to describe social life routinely enter and transform
. it. . . because they become part of the frames of action which individ-
uals or groups adopt. (Giddens 1992: 29)
extract from an anti-essentialist feminist treatise: "La antigua agresividad falica de
caracter filogen&ico presente en la monta ritualizada de los primates se perpettia en la
especie humana a traves de la cultura" (Puleo 1992: 195).
Beauvoir 1949: 2.13; 1.88; my translation.
Cixous 1981; Irigaray 1977; 1990: 11, 82. For a critique of Irigaray's essentialism,
see for instance Haug 1987: 189.
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Gender, 1-deology and Addictive Representation
This concern with reflexivity is similar to that of poststructuralism in
literary theory. But you do not need to be a poststructuralist in order to ad-
vocate some form of constructivism. According to the 16th-century skeptic
Cornelius Agrippa, women's roles are limited
'-Sr ....
not by the will of God, not by necessity or reason, but through cus-
tom, education, work and above all through violence and oppression.
{Apology for the Nobility and Excellence of the Female Sex; quoted in
Beauvoir 1949: 1.179. My translation).
Constructivists often advocate a sociological approach to culture-spe-
cific sexual practices in order to examine them in detail:
One may then think of sexual politics in terms of such phenomena as
. populations, neighbourhoods, settlement patterns, migration, urban
conflict, epidemiology, and police technology. These are more
fruitful categories of thought than the more traditional ones of sin,
disease, neurosis, pathology, decadence, pollution, or the decline and
fall of empires. (Rubin 1984: 277)
What does constructivism tell us about men and women? First of all,
that "masculinity" and "femininity" are the result of culture and ideol-
ogy, not the result of biology. Men and women are castes, not merely sexes
(Mill 1966: 489; Millett 1977: 26ff, 35; Delphy 1984: 71).
Men
Man is a being with two genders: in the dyad man/woman, "man" is
both a positive and a neuter term, "woman" a negative one:
The relationship between the sexes is: not that of two energies, two
poles: man is both positive and neutral. . . . She is determined and dif-
ferentiated with respect to man, but the reverse is not the case; she is
the inessential face to the essential. He is the Subject, he is the
Absolute, she is the Other.10
" Le rapport des deux sexes n'est pas celui de deux electricites, de deux p61es: I'homme
repr&ente a la fois le positif et le neutre." "Elle se determine et se differencie par
rapport a l'homme et non celui-ci par rapport a elle; elle est l'inessentiel en face de
l'essentiel. II est le Sujet, il estTAbsolu: elle est 1'Autre" (Beauvoir 1949: 1.14-5,
my translation; cf. also Beauvoir 1949: 2.174; Irigaray 1985: 50, 71).
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Jose. Angel Garcia Landa
This peculiar logic is the origin of the pernicious logical trap known as the
double bind, used to confine women within the bounds of femininity. We
are all familiar with the equation between masculinity and activity, feirriV
ninity and passivity (e.g., in Freud 1988b). This is an instance of the dou-
ble bind. If we accept that activity is inherently masculine, then women can
act only by emulation and can be accused of showing masculine
tendencies whenever they assume an active role. For instance, a woman
displays herself in order to attract a man. Her tricks are discovered, and she
is accused of being a calculating siren, although she has done nothing but
follow the only course of action socially allowed to her (Beauvoir 1949:
1.93, 2.115). Men are culturally constructed as active, as subjects who must
face and master the world though manipulation and action: they are
human subjects, while women are assigned a peculiar ground between the
human and the objectuaL
The male self is of course not wholly undefined or neutral. Men have
always been the bearers of reason, culture, and seen as inhabiting the
public sphere: women are traditionally seen as closer to. nature and to
emotion, theirs is the private sphere. Conversely, as noted by Puleo (1992:
178), when reasoning is pictured as a limiting and mechanical faculty (as
sometimes happens in modern thought), it is often given as a devaluated
job to women, while male intellectuals assume the irrationality of genius.
Emotion and intimacy are commonly seen as feminine: a man in love
becomes feminized (Barthes 1990: 14). Since emotions and feelings are
women's business, men traditionally rely upon women to do the work of
intimacy, both within the couple and in their exchanges with other men.
Examples of this fact range from the selling of daughters as wives to the
role, of woman as representation, a sign of the man's status in the social
scale, to homosociality and to the role of women in building male self-
confidence in couples: since he is forbidden to express uncertainties about
his strength or virility, and is often engaging in competitive relationships
with other men, "the conflicting burdens of his male need for
reinforcement of his self-image, and his human need to share his self-
doubts, fall on his wife or lover."11 Thus, the generic shortcomings of men
are usually shouldered by women as well.
Relationships between men are based on competitiveness. There is also
male class solidarity, usually based on rituals of affirmation of virility and
initiation of younger males into proper male attitudes. Football, for in-
11 Peele 1991: 199. See also Giddens 1992: 125; Sedgwick 1985; Beauvoir 1949:
1.281.
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Gender, l-deology and Addictive Representation
stance, is a modern equivalent of the men's house of primitive societies, a
"group of men united in the cult of an object that is a materialized penis
and excluding the women from their society" (Roheim 1932, quoted in
Miilett 1977: 50-51).
Some essentialist feminists would hold that male instincts are inher-
ently violent and destructive. Male theorists of sexuality, like Sade, Bataille
and Blanchot|have often taken an essentialist stance, and define desire
(masculine de'sire) as destruction, expenditure, waste of energy, and ag-
gression. Feminists argue that these ideas are aggressive macho philosophi-
cal constructions, based on an antidemocratic and aristocratic conception
of "human" (that is, male) essence, a perpetuation of ancestral male atti-
tudes in which the preying subject marks the flesh of an object/victim
(through rape, defloration, etc.). Patriarchal sexuality is haunted by dreams
of possession and the marking of women's bodies (e. g. by defloration
and rape).12 The well-known macho way of kissing or fucking a woman as
a way of possessing or dominating her is, of course, a political act (Miilett
1977: ch. 1, and 300 ff.) and a favourite of popular mythologies, narrative
and film. The cultural products and the sexual behaviour of men are often
experienced by women as alienating and manipulative.
The transformations that occur in the personal sphere in our age often
leave men in a false position, since so many certainties about their self and
the right way of dealing with women are being called into question.
Nowadays,
Male sexual compulsiveness can be understood ... as an obsessive,
but brittle, acting out of routines that have become detached from
their erstwhile support. . . . Many men are unable to construct a narra-
tive of self that allows them to come to terms with an increasingly
democratised and reordered sphere of personal life. (Giddens 1992:
112, 117)
The traditional competitiveness of relations between males, especially
under capitalism, may become an important obstacle to deeper human
relationships:
2 Beauvoir 1955; 1949: 2.74, 90, 130-69; Puleo 1992: 187-90; Miilett 1977: 298ff.
From this some feminists draw consequences dangerously close to puritanism:
"Cultural feminist sexual politics really offer us nothing more than women's
traditional sexual values disguised as radical feminist sexual values" (Echols 1984:
64). Echols denounces some feminists' "monomaniacal concern with sexual danger"
in the USA (Echols 1984: 65).
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Jose Angel Garcia Landa
Unable to involve oneself deeply with people of the same sex, one
cannot really get to know people of the opposite sex. Instead, one sees
the opposite sex as an abstract thing, as something needed to complete
one's existence. In this objectification of human beings lie the roots
of [emotional] addiction. (Peele 1991: 143)
Peele refers here to "love addiction," although this extended concept of
addiction has some relevance for attitudes towards gender. As we see, Man
has a problem.
Women
Simone de Beauvoir said that if there were no women, men would
have had to invent them. According to Nietzsche, men did invent them,
which gives us a parody of Genesis:
Man created woman. With what? With a rib he took from his God,
from his ideal. (The Twilight of Idols)
Femininity is not explicable through essentialist myths such as the
feminine mystique. Rather, those myths must be explained. Feminine
women are cultural constructs in the interests of patriarchal ideology.13
Femininity is a fragile construct, ambivalently placed between the human
and the objectual, between the ideal and the abject, often with a touch of
unreality:
Poetry tries to capture what lies beyond ordinary prose: woman is an
eminently poetical being, since man projects on her everything he de-
cides not to be. (Beauvoir 1949: 1.289)
Women are constructed in patriarchy as a negative pole, man as both
the neutral and the positive term, just as "day" includes both "night" and
"day" (Beauvoir 1949: 1.14; Genette 1969). Woman is the Other: within
human culture, she is fixed as immanent object, while man poses as tran-
scendental consciousness, active will. The elements of biological passivity
in the female body are transformed by culture into a whole mythology: for
instance, the analogy between the relative mobility of the reproductive cells
and the individuals, as if sperms had a human (masculine) will in compari-
13 Beauvoir 1949: 1.13; Friedan 1963; Mill 1966: 451; Miilett 1977: 46. In this
account of femininity I follow in the main Simone de Beauvoir's The Second Sex.
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Gender, l-deology and Addictive Representation
son with the mere inertia of eggs, etc.'4 We try to see masculine and femi-
nine traits in all animal species, unconsciously projecting onto them the
stereotypes of our human culture. As noted by Simone de Beauvoir,
(1949: 1.50), it is very difficult to give a general definition of what it is to
be a female in the animal world.
The cultural r|?le of woman has been an incarnation of Otherness. She
is characterize! by means of polarities: she is conceived either as sexless or
as the incarnation of sexuality, an angel or a demon. Female sexuality is
represented as either nonexistent (in mothers, virgins, or Angels in the
House) or threatening (in sirens, Medusas, prostitutes, femmes fatales). In
patriarchal mythologies, woman is matter, man is spirit, woman is darkness
and night, man is light and day, man is the sun, woman is the moon, man is
the original, woman is the copy, etc. Man is given the centre and woman
both margins. And the margins are always ambivalent. A prostitute, for in-
stance, can be seen either as a slave or as the woman who manipulates men;
the femme fatale is both a marginal by-product of the patriarchal system
and a limited agent within it. Woman is inferior, but can also be an equal,
and granted token representation—a classical manoeuvre of control.15
Woman has been constructed by man as an intermediary between na-
ture and consciousness, an Other who is a consciousness that can neverthe-
less be possessed in the flesh, an Other who does not require a symmetrical
recognition of my otherness vis-a-vis her. The culture of patriarchy is
characterized by what deconstructivists have called "phallogocentrism": a
belief in the transcendental value of the sign and the phallus, a negation of
the body, of mortality, of the materiality necessary to constitute thought
and meaning: "It is this challenging of spirit by life that makes sex an ob-
ject of scandal."16 We find a practical instance of phallogocentrism in the
male experience of gendered sexuality: "In the erotic spasm, the man em-
bracing his lover tries to lose himself in the infinite mystery of flesh"
(Beauvoir 1949: 1.249). Man tries to dominate nature and physical exis-
tence through the domination of women.
Men construct a self-identity through images of transcendence, and it
is clear that these images work all the better when the subject can posit an
Other as a foil who does not transcend, an Other who represents the subject
14 Beauvoir 1949: 1.47. As an instance, see Bonaparte 1965: 79-80.
15 Beauvoir 1949: 1.31, 102, 241, 306; Millett 1977: 57; Cixous 1986.
16 Beauvoir 1949: 1.263; Derrida 1975; Cixous 1981; Moi 1985: 211. See also
Beauvoir 1. 233, 239 for her own avant la lettre versions of some well-known aspects
of Derridean thought.
26
Jose Angel Garcia Landa
himself in his immanence, a scapegoat on which he can project his own
shortcomings. Women become in this way a subordinated part of men's
projects, or an obstacle to those projects. They are the trap of the species,
the body which impedes the free-ranging male mind, the material ball and
chain for his will, his pure spirit. Women perpetuate the folly of life by
luring men into reproduction: they trap men within the confines of mar-
riage.17 Once and again we find in patriarchal mythology the motif of the
transcendent male to whom the female clings: she disturbs his dreams of
adventure, of the frontier, of empire, of travel, of freedom and indepen-
dence (Circe and Ulysses, Dido and Aeneas, Spleen et ideal, Sons and
Lovers...) (cf. Baym 1985: 70ff).
Girls are taught that they must assume the role of objects if they are to
be successfully socialized. The spontaneous desire of the little girl to
affirm herself is often restrained and checked (Beauvoir 1949: 2.27, 34).
Such conditioning starts from earliest childhood: "Many people who
might toss a baby boy into the air, for instance, would refrain from doing
so with a baby girl." (Reinisch 1991: 241). Beauvoir emphasizes the
significance of encouraging such associations between masculinity and
height or elevation in climbing, urinating, etc. A girl will learn that it is not
women, but men who rule the world and her self-image is constructed
accordingly; she is informed she must accept a role which is presented to
her as subordinate and limited (Beauvoir 1949: 2.35, 43). That is probably
reason why so many little girls say they would like to be a boy, while the
reverse does not happen.
Women become acutely conscious of their bodies at puberty, and then
every time they have their periods; social attitudes reinforce the idea that
they must be careful with their sexual image, and mistrust their bodies. "In
girls, the process of individual socialization is synonymous with the sexual-
ization of the body and its parts" (Haug .1987: 203; see also Beauvoir
1949: 2.65, 84). This process of sexualization involves being willing to be-
come the object of male sight.
A woman must continually watch herself. She is almost continually
accompanied by her own image of herself. . . . Men act and women
appear. Men look at women. Women watch themselves being looked
at. (Berger 1972: 46-47; cf. Beauvoir 1949: 2.58).
!7 A view most characteristically formulated by Schopenhauer (1966: 2.559). See
Puleo's critique (1992: 180).
27
Gender, l-deology and Addictive Representation
In classical visual arts, the implicit spectator is generally assumed to be
male (Berger 1972: 64; Mulvey 1975). Femininity, then, is essentially a
masquerade, a fact which is further emphasized by fashion and cosmetics.
Women are socialized as already interpreting a role—more so than men.18
They learn that the way to erotic fulfilment is an indirect one: they can
only conquer by ofjering themselves as preys. Women's body images are
used under pa^iarchy as a way of exercising emotional control over the
female sex, often giving rise to a guilty conscience, and to such disorders
as hysteria and anorexia.
As children we assimilate not only bodily standards but also, alongside
them, the knowledge we need in order to conceal our own
"deviations". . . . Our constant preoccupation with self-examination
is what causes us continually to realign ourselves with the dominant
values of femininity. (Haug 1987: 129, 161)
Both men and women defend the traditional opposition between mas-
culinity and femininity. This is only the consequence of the alienation and
ideological control to which women are subjected under patriarchy.
Women have always been educated in a Rousseaunian way, both avant et
apres la lettre—according to Rousseau,
the whole education of women ought to be relative to men. To please
them, to be useful to them, to make themselves loved and honored by
them, to educate them when young, to care for them when grown, to
counsel them, to make life sweet and agreeable to them—these are the
duties of women at all times, and what should be taught them from ,
their infancy. (Emile, quoted in Millett 1977: 74)
Feminist critics deplore that this kind of socialization often leads to the
complicity of women in their subordinate situation.19
Just as feminine women appeared at a given moment in history, so
they may well equally disappear in the future. The aura of femininity, the
special erotic nature of the feminine body, all may disappear with the myth
of woman's otherness. (Beauvoir 1949: 1.13, 235, 2.574). Echols notes
that "early radical feminists believed that women's oppression derived
from the very construction of gender and sought its elimination as a
meaningful social category." (1984: 50-51). But more or less essentialist
Riviere 1929; Beauvoir 1949: 2.360-1, 465; Elliot 1991: 166.
See, e. g., Beauvoir 1949: 2.565; Millett 1977: 38, 55ff, 350; Moi 1986: 212;
Gilbert and Gubar 1989: 146.
28
Jose Angel Garcfa Landa
versions of feminism have gradually developed since. As women are what
they have been in fact up to now, the definition of femininity and the value
of essentialist explanations remain a problem in feminist thought (cf. Moi
1986:213).
If theorizing the future of gender is a way of fictionalizing, we should
be aware that
fictionalizing acts as boundary-crossings should not be taken as a pro-
cess of transcending, but, rather, of doubling, because whatever has
been left behind is dragged along in the wake of the individual acts
and remains a potential presence. (Iser 1989: 222).
Hence the need for "strategic essentialism" (cf. de Lauretis 1989).
Some theorists exploit some aspects of the traditional construction of
women as bisexual, or more polymorphous than men, to create positive
role-models (e.g. Cixous 1981: 254; 1986: 87-88). Many theorists, too,
speak in favour of some form of androgyny or development of the
"feminine" side of men and the "masculine" side of women, eliminating
aggressive competitiveness, the double standard, and other negative generic
traits from men's socialization (Millett 1977: 62). Both Coleridge and
Woolf believed that the creative mind is androgynous, combining male and
female characteristics.20 In Sanskrit sacred writings we find the concept of
the feminine cosmic energy (shakti) which is latent inside men and can be
beneficially liberated (Puleo 1992: 99). Androgyny is an interesting con-
cept, although it should be examined lest it maintain as essential polarities
the "male" and "female" that it seeks to transcend. For instance, some
literary critics would argue that androgynist poetics may obscure the dis-
tinct experience and consciousness of women's writing (Showalter 1989:
360-1). Anyway, in the present state of affairs, a cultural evolution toward
androgyny would no doubt involve a greater "feminization" of the public
sphere. Whether the emphasis falls on biology or on cultural inheritance,
women have been for many theorists of all persuasions "the emotional
revolutionaries of modernity" (Giddens 1992: 130).
Self
"Character" means both "self and "sign." The self is a semiotic
structure: it is socially constituted, being not a pre-existent essence, but the
20 Woolf 1977: 94. Cf. Ransom 1938: 77.
29
Gender, l-deoiogy and Addictive Representation
result of a situation and a life story (Beauvoir 1949: 1.12; Hillis Miller
1992). For modern anti-essentialist thought the self is a construction; it is
articulated by means of images and is accessible only through representa-
tions, not in an unmediated way.21 This process can be analysed and de-
scribed through psychology, sociology, semiotics—even narratology. The
narrative of the self^s a way of articulating time in a meaningful way. This
is done traditionally in different ways by men and women: men's narrative
of the self is a story of work; for women it is a story of love, marriage and
children. In patriarchy, women stand therefore to some extent "outside
time" while men build the linear time of history (Giddens 1992: 57, 59).
The modern self is problematized, open to redefinition through dis-
course. "The self today is for everyone a reflexive project—a more or less
continuous interrogation of past, present and future." (Giddens 1992: 30),
Individuality is lived in modern society as something which has to be con-
structed. Gender and sexuality are an important element in selMashioning.
There is an endless refashioning of gender identity in order to construct
individual selves. We could compare this situation to the experimental na-
ture of modern literature. Defamiliarization, ostranienie, the departure
from well-tried modes of representation is a key concept in aesthetics and
literary theory (Shklovski 1965; Pozuelo 1988). Modern theory sees litera-
ture as an exercise in renewed perception, following Coleridge's famous
definition of the way poetry works,
by awakening the mind's attention from the lethargy of custom and
directing it to the loveliness and the wonders of the world before us;
an inexhaustible treasure, but for which, in consequence of the film of
familiarity and selfish solicitude, we have eyes that see not, ears that
hear not, and hearts that neither feel nor understand. (Coleridge 1975:
169)
Something similar is happening in the philosophy of gender.
Theorists of sexuality break down stereotypes, showing that men and
women are not what traditional representations show them to be. They
show the ideological contradictions inherent in such traditional representa-
tions and the way in which images or narratives contain conflicting dis-
courses on gender—"contain" in the double sense of being a vehicle for,
and trying to defuse potentially disruptive images (the latter usually not in
a wholly successful way). The analyst, the critic, has a fundamental role in
bringing out these repressed discourses and voicing them. Feminist criti-
Lacan, quoted in Beauvoir 1949: 2.15.
30
Jose Angel Garcia Landa
cism started as a study of representations. And this is still a crucial step in
analysis: studying a representation we construct an alternative representa-
tion which corresponds to our perception—which is already a form of rep-
resentation. Thus we create a distance between representations which are
seen as ideological and representations which articulate a new perception,
those that we can only perceive as "the thing itself:"22
The self is something that is fashioned through culture. Therefore,
what we experience as our private concerns are really only a manifestation
of wider cultural issues. Feminists defined "consciousness raising" as the
process of making individuals realize that "the personal is the political":
showing how experiences, fears, attitudes, which seem to belong to the in-
dividual realm are in fact social and political issues (Mitchell 1971: 61;
Ruthven 1984: 71). Even the personal body image is defined as a political
project (Wolf 1991: 378-9). Contemporary theories of the subject go be-
yond the premature "death of the subject" to the theorising of subjects as
the locus where different discourses act on each other and may be trans-
formed. Personal experience is the locus of subversive practice for many
students of gender (Traub 1991: 92). This interest in the personal should
not involve a return to expressionist subjectivism and emotionalism: it is
often the case that "our emotions, in contrast to our thoughts, are sponta-
neously reactionary" (Haug 1987: 59). A theoretical and political frame-
work is necessary. Today, the construction of personal identity is linked to
choice of mode of life. Sexual identity, gender, love and desire, relation-
ships, are perhaps the most obvious theatre for such choices, since in the
modern world the sphere of sexuality becomes private property, related to
the definition and development of the self, and becomes disengaged from
immutable relationships with property, kinship, social order, and ethical
codes (Giddens 1992: 198, 175).
Love
Love, like sexuality, is a structured experience, a construction: that is why
we can speak of different kinds of love: Platonic love; courtly love, roman-
tic love, passionate love... We are used to studying medieval courtly love as
a system of conventions, but love as lived in modern industrial societies
(that is, in the heart of the reader) does not escape that definition.
Passionate love is studied by Barthes as "discourse," as a repertory of im-
E. g. "women themselves" as used unconsciously in Traub 1991: 85.
31
Gender; l-deology and Addictive Representation
ages; "no love is original," though, problematically, the lover proclaims
the uniqueness of the experience, and feels threatened by the possibility of
its being revealed as a stereotype (Barthes 1990: 35, 137). The emergence
of romantic love can be: linked to the emergence of a personal narrative
model and a concept of the self—the individualist bourgeois self and the
novel, the bourgeois genre (Giddens 1992: 37ff). Radical feminists have
seen in romantic love an instrument of inequality or even, in Firestone's
words, "the pivot of women's oppression."?3 Romantic love gives way un-
der women's enfranchisement, and the "relationship" which is based on
"opening oneself out to the other" becomes the new narrative of the self,
the new use of intimacy. (Giddens 1992: 61, 63).
The Family and Marriage
The family has often been under attack from feminist positions. It is
seen as the instrument of patriarchal domination and the guardian of re-
ceived ideology.24 The family is also studied by materialist feminists as a
unit of production whose proper sphere is a pre-capitalist economy. The
end of the family as unit of production and the development of an indus-
trial economy entails women's liberation, as promised by Engels, although
this tendency can be checked as long as the capitalist practice of paying
women less than men is consistently applied.
From the constructivist viewpoint, marriage is not the merely logical
result of natural (heterosexual) love; it is a social institution which shapes
the desires and activities of subjects. There is a paradox in the arrangement
of the traditional patriarchal household: the woman properly integrated
within the social system was the least privileged and most dependent
(Beauvoir 1949: 1.162). Marriage is a form of subjection and mystification
as long as it is linked to economic dependence. Outsp6keh male chauvin-
ists such as- Balzac recognize the fact: "A married woman is a slave one
must know how to place on a throne."25 And in a class society, the myth of
"making a good marriage" is a way of upholding the myth of class open-
ness and social mobility, a device for exerting ideological control over the
lower classes, and of course over women considered as a class. Independent
23 Firestone 1972: 121. See also Beauvoir 1949: 2.507; Millett 1977: 37.
24 Beauvoir 1949: 1.142; Millett 1977: 33; Delphy 1984: 93ff.
2^ Balzac, Physiologie du manage, quoted in Beauvoir 1949: 1.188. Cf. Mill's literal
assertion of the chattel status of women (1966: 460ff).
32
Jose Angel Garcia Landa
women (whether prostitutes, widows, or spinsters) are usually marginalized
and considered oddities within the social framework of patriarchal culture.
The figure of the saintly wife is surrounded by evil or threatening women:
whores, the symmetrical Other of the wife, or, closer to home, the archety-
pal mother-in-law, a projection of the wife's prehensile aspect: the
foreboding of her aging and of the illusory nature of her charms.2*5 Even if
they consider its relation to love, constructivists often reject marriage: it is
seen as the death of love as spontaneity; it is considered obscene by critics
such as Barthes (1991) and Beauvoir (1949: 2.225ff). The eroticism of
traditional marriage often begins with clumsiness and violence (the
celebrated wedding night) and ends in the viciousness of repetitive and
animal sexuality. This kind of married sexuality often leads to sexual in-
hibition or to frustration. It goes without saying that adultery will only dis-
appear with the disappearance of marriage. There is an inherent paradox in
bourgeois marriage: there is no possible conciliation between sexual attrac-
tion and servitude. The certainties and predictability of "conjugal love"
are seen by some of these critics as making space for pitiable addictive be-
haviour.27 Other critics are more optimistic: Foucault (1987) sees the
development of the ideology of married love as; a step towards the equality
between men and women, and Irigaray speaks out in favour of marriage
"au sens le plus general d'alliance charnelle et spirituelle entre homme et
femme" which must be thought out anew in the new sexual order (1990:
17).
Work
Human history might be reduced to the history of the gradual division
of work; and gender differences are highly relevant to this process. It is
from this point of view that we can define women, for instance, as a social
class, as did Engels, Sirrione de Beauvoir or Christine Delphy.28 While
women make up half of the world's population, they cover about two
thirds of the total hours of work, and receive only one tenth of the total
pay; besides, they own less than one per cent of the goods.29 Only as mod-
26 Beauvoir 1949: 1.219, 228, 279; 2.201, 204.
27 Beauvoir 1949: 1.298-300; 2.274; Peele 1991: 141.
28 Engels 1968; Beauvoir 1949: 1.226; Delphy 1984: 20ff.
29 Humphrey Institute for Public Affairs, quoted in Wolf 1991: 29.
33
Gender, l-deology and Addictive Representation
els and prostitutes do women earn more money than men (Wolf 1992: 65).
Economic independence is of course a prerequisite of enfranchisement for
feminist critics (Woolf 1977: 108; Beauvoir 1949: 2.521ff). Attempts to
dignify housework (i.e. unpaid labour) as a fit choice for women in gen-
eral should be countered. It is a subordinative and frustrating task, which
defines woman aiga dependent and second-class citizen and cuts her off
from active engagement in society; it transforms activity into endless repe-
tition without the possibility of ever achieving enduring results (Beauvoir
1949: 232ff)- Housework for women is the characteristically patriarchal
mode of production, which falls outside the labour market, and was there-
fore insufficiently theorized by Marxism (Delphy 1984: 79ff). The
relationship between reproduction and production is not a question of
wordplay. The development of birth control techniques has been a crucial
step in women's liberation: the contemporary development of a sexuality
entirely separable from reproduction has altered the social order and gen-
der roles significantly. Even if women enter the labour market, there re-
mains the problem of equality. It is a well-known fact that women's labour
is worse paid than men's (about half its value, when it is paid at all) and
that it has always tended to be ignored by legal regulations.30 Patterns of
gender-specific appropriate appearance or behaviour are especially
pernicious when used as instruments of control in the workplace (Wolf
1991: 48ff). And there remains the key problem of the conciliation
between production and reproduction (Beauvoir 1949: 1.197), which is
still unsolved, as any woman trying to work in a male preserve learns soon
enough. This is why some feminists argue in favour of reorganizing work
and production on the basis of a culture of sexual difference. For instance,
many services are organized on the assumption that society consists of
family units in which a male works and a woman stays at home (Irigaray
1990: 97, 136). There is also the issue of authority at the work place. The
two genders do not have equal authority. There is male and even female
resistance to that minority of women who hold positions of power. Male
authority in work, too, gives rise to cultural authority: students (of both
sexes) show more deference towards male than towards female statements
and writings.31 Inequality is a matter of both day-to-day attitudes and of
the whole cultural tradition of mankind.
30 Beauvoir 1949: 1.192-203; Giddens 1992: 2; Millett 1977: 40,
31 Beauvoir 1949: 2.544; Goldberg 1968, quoted in Millett 1977: 55.
34
Jose Angel Garcia Landa
History
History has been written by men, as was loudly proclaimed by that
medieval feminist, Chaucer's Wife of Bath:
By god, if wommen hadde writen stories,
As clerkes han with-inne hir oratories
They wolde han writen of men more wikkednesse
Than al the mark [sex] of Adam may redresse.
(Prologue to the Wife of Bath's Tale, lines 693-96)
Simone de Beauvoir asserts that "The whole of women's history has
been the work of men" (1949: 1.216). For many centuries there have
been no great women philosophers, painters, writers, critics, physicians,
scientists, warriors... and very few politicians. Generally, great women in
history have an exemplary and symbolic rather than an active role.32 As
Beauvoir argues, "One is not born a genius: one becomes a genius. And
women's lot has made this becoming impossible." It is difficult to make
significant contributions to art or culture while occupying a subordinate
position.33 There is a crucial moment in which women begin to write about
their experience; it is located around the rise of the bourgeois culture in
the eighteenth century. The outcome of women's writing is the feminist
reinvention of history, starting with a revision of one's personal history,
since it is often alienating for women to teach or learn a man-made history
which systematically excludes them.34
We have said that history may be read as the history of work.
Industrialization and urbanization provide the material basis for modernity
and for the new sexual ordering in the western world, reorganizing the
family, creating new gender roles, etc. (Rubin 1984: 285). Gender roles
are, then, transformed in urban culture, although they do not immediately
dissolve: in order to become socialized in an anonymous mass, the individ-
ual needs to fit patterns of acceptability. City dwellers have close ties with
fewer individuals instead of having to deal with a whole, community as is
the case with villagers. This may help reinforce gender stereotypes, espe-
cially as the American model, more rootless than the European one, has
32 Beauvoir 1949: 1.220. Cf. Mulvey's (1975) thesis about the role of woman in narra-
tive.
33 Beauvoir 1949: 1.222; cf. 2.551; Woolf 1977: 67ff.
34 Woolf 1977: 63; Gilbert 1985; Showalter 1985: 265ff; Irigaray 1990: 29, 138;
Kolodny 1985b: 153.
35
Gender, 1-deology and Addictive Representation
become culturally dominant. And many alternative communal role-models
other than gender stereotypes have been weakened or lost in modernity: a
fixed class identity, religious belief, etc. (cf. Peele 1991: 124, 151). But
stereotyped gender patterns diffused through the mass media often are
more uniform, available and powerful than ever (Wolf 1991: 20). Body
images are now mediated through publicity and here, as is the case with all
other produ|ts, "The purpose of publicity is to make the spectator
marginally dissatisfied with his present way of life" (Berger 1972: 142)—
or with her own body.
Rethinking historical evolution will involve thinking out strategies of
oppositional discourse. We have alluded to some common ground between
Marxism and feminism. Alliances can be found, too, between ecological
thought and feminism, where male assertiveness is associated with capital-
ism, militarism and consumerism (Irigaray 1990: 28, 113).
Language
A word about language and gender. Feminists often argue that lan-
guage has been made mainly by men, and is the reflection of a male-cen-
tred universe.35 No doubt women and men relate to language differently,
and gender is a good marketplace for idols of all kinds. Leaving
essentialist theories aside, we may concentrate on the use of language,
starting with the use of the masculine as neuter. Los ingleses pueden ser
mas discretos en este sentido, pero hablando en plural los espanoles o los
franceses podemos ignorar la presencia de mujeres entre nosotros. This
untranslatable phrase might be loosely rendered as "English allows its
speakers to be more discreet in this regard, perhaps, but Spanish or French
will normally allow their speakers using the plural to ignore the presence
of women." Spanish women, meanwhile, have to acknowledge the
presence of a man among them by using the masculine form "nosotros."
Men's language has been catalogued as more abstract, more in-
strumentalizing and appropriative, etc. (Irigaray 1990: 36-38). These
differences are best seen as the end-product of the positions and roles
available to the subject. Women tend to use more tentative and deferential
language, as a consequence of their relative powerlessness in male culture.
It is also well known that in ordinary conversational turn-taking men
interrupt and silence women in a significantly higher proportion.
See e.g. Wittig 1975; Spender 1980; Ruthven 1984: 59-70.
36
Jose Angel Garcia Landa
As to written style, there have been attempts to identify a specifically
female writing. But it-seems pointless to try to define it as a separate set of
features uniquely present in women's texts.36 Of course, literary works by
women can be linked to historical and cultural situations, practices or gen-
res—for instance, the romance is a "female" genre, which may be dis-
credited by feminists as an instrument of ideological control or recovered
as the site of the irruption of a desire which disrupts conventional narrative
patterns (see Mussell 1981; Elam 1993). Female writing has been praised
as the exploration of representation from a new perspective, an exercise in
perception. But isn't that a definition of all good writing? Theories about
exclusively male or female characteristics tend to collapse eventually by
attributing them both to male and female writers.37
Feminist Criticism of Literature and Culture
Feminism is not a closed topic—it has always been too easy to speak
of "post-feminism." Simone de Beauvoir denounced this attitude nearly
50 years ago,38 and the situation is much the same today. The tremendous
impact of feminist criticism in the USA is well known (see Heilbrun 1985).
It has had a different reception in Spain. We need only read any newspa-
per's headlines, though, to see the relevance of feminism in today's public
sphere:
• Veteranas de guerra abuchean a la presidenta Clinton.
• El Consejo de Ministras aumenta un 26% los fondos del PER.
Las dirigentes de Bankpyme obligadas a pagar una fianza.
• Polfticas y juezas reprueban a las magistradas de la Sala Civil del
Tribunal Supremo por apelar a la Jefa del Estado.
• Rebeli6n masiva en UGT (Union General de Trabajadoras) contra
Nicolasa Redonda y todas las miembras de su Ejecutiva.
The fact that these headlines are untranslatable should make Spanish
speakers all the more aware that we are not beyond a need for critical atti-
36 Cf. Showalter 1985: 253ff; Ruthven 1984.
37 Ruthven 1984: 112; Gilbert and Gubar 1989: 154; see, for instance, Woolf 1977: 81,
98-99; Cixous 1981.
38 "La querelle du feminisme a fait couler assez d'encre, a present elle est a peu pres
close: n'en parlons plus" (1949: 1.11). As to her own view: "II est clair qu'aucune
femme ne peut prendre sans mauvaise foi se situer par dela son sexe" (Beauvoir
1949: 1.13).
37
Gender, l-deology and Addictive Representation
tudes, and that we may need to look deeper into the nature of the reactions
to feminist criticism and thought in our own society.39
Feminist criticism contests the "man-made order" of culture vari-
ously labelled as patriarchal, "phallocratic," "phallocentric" or
"phallogocentric." The phallus is shown to be the archetypal symbol of
male order: this ojder governs the representation of women as castrated, in-
ferior or de||>rmed men. Culture masquerades as neutral, and may be
shown to be gender-specific, androcentric and discriminatory. Feminist
criticism is moral and political criticism. It works essentially through the
reading of culture as a system of power exercised through institutions and
discourses which constitute women as powerless subjects. Feminist analysis
consists basically in reading gender into all discourses (philosophy, litera-
ture, etc.) to show that discourse is not neutral but gender-specific, and in
the interests of those in power (Gilbert 1985; Ruthven 1984: 14). In this
sense, feminism is not only the concern of women: in fact some of the
best-known feminist theorists in history have been men: Cornelius Agrippa,
Poulain de la Barre {De I'egalite des deux sexes, 1673), John Stuart Mill,
Leon Richer, Henrik Ibsen.40 As patriarchy has proved to be remarkably
resilient, feminism has been an ever-returning concern in history (Ruthven
1984: 16). The first wave of political feminism achieved many of its objec-
tives, consisting basically in equal civil rights for women. In America, the
women's vote was established' through a constitutional amendment in
1919. Unrestricted vote for Englishwomen dates from 1928.41 But such
objectives were too limited, and many modern feminists aim at a wholesale
transformation of roles and attitudes, through an emphasis on micropolities
and education. Nowadays we find nothing like a dominant organized
movement: there as many feminisms as there are feminists, or even as there
are women. Some feminists are reactionaries who speak out basically
against pornography and violence. Radical feminists advocate the develop-
ment of a polymorphous sexuality after a sexual revolution which involves
women's liberation (Firestone 1972; Echols 1984: 57, 66). More recent
Many people's aversion to feminism is all too easy to explain: feminism is not
"sexy" for them (Wolf 1991: 368). Others see "being a feminist" as a limiting and
reifying role: saying "I am a feminist" arouses suspicion while arguing in favour of
feminist ideas, without labelling them, often does not (cf. hooks 1984: 29).
Richer organized the International Congress on Women's Rights in 1878; Ibsen's A
Dolls' House was a landmark in feminist consciousness raising. On men in feminism,
cf. Delphy 1984: 105ff; Ruthven 1984: Iff, Moi 1986.
Vote on a restricted basis was allowed from 1918. On the history of feminism and the
fight for women's rights, see Beauvoir (1949: 1.105ff) and Millett (1977).
38
Jose Angel Garcia Landa
theorists seem to favour a discrimination between revolutions. They argue
that feminism should not be considered the privileged locus of a theory of
sex, since this would amount to confusing gender oppression with the sex-
ual oppression of homosexuals (Rubin 1984: 307; cf. Zimmermann
1985). Similarly, there are calls from Marxist and minority feminists, such
as black critics in the USA, warning against the reduetivism of considering
gender to be the sole determinant of women's situation and experience
(Smith 1985; Hooks 1984: 14). Feminism has also variously absorbed the
teachings of structuralism, of deconstruction, of marxism and
psychoanalysis.
In the field of literary and cultural criticism, there have been several
phases of feminism, usually in the wake of some key text (cf. Ruthven
1984: 21). Some of them are Virginia Woolf s A Room of One's Own,
Simone de Beauvoir's T/ze Second Sex, Kate Millet's Sexual Politics,
Elaine Showalter's A Literature of Their Own and the works of Kristeva
and Irigaray. The: emphases of feminist criticism have gone from (a)
reading men, to (b) reading women, to (c) reinventing women and men:
(a) Feminist critics analyse texts written by men, showing that "all
writing, not just writing by women, is gendered" (Showalter 1989; 367),
The analysis of images of women in canonical or popular texts is a well-
known aspect of early feminist approaches, (see Showalter 1985: 125-43).
Representations of women in literature or culture at large are analyzed by
feminist critics and found to be politically motivated. Sacred books (Manu,
the Bible, the Koran) define woman as an inferior, limited and often nega-
tive being—St Paul's egalitarian text on love which is always read at
Catholic weddings is a carefully chosen exception. The figure of the
Virgin Mary is paradigmatic in this respect: she is defined by her
submission, she becomes the instrument of a male God, is justified through
maternity; she is elevated to the category of "immaculate" and made an
emblem of the rejection of sexuality, and finally becomes a glorified
auxiliary: Beauvoir notes that "as a servant, woman is offered splendid
aphotheoses" (1949 1.276)—even the most powerful female
representations of the past are patriarchal constructs (1949: 1.123).
Feminists denounce the use of negative or demeaning representations of
women, e. g. in misogynous texts or in pornographic literature (see Millett
1977, LaBelle 1982). The affirmative side of such criticism consists in
fostering positive role-models, often found in women's texts (Register
1975: 20). Images of men in narrative are more enabling than images of
women. A man is typically the hero, the subject of the action. On the other
hand, women are presented as passive objects right from the first traditional
39
Gender, !-deology and Addictive Representation
tales children are told. Generally speaking, women appear in narratives as
the object of the quest or the obstacle in the hero's path,42 Assertive
women are usually tamed through love and common sense or the superior
assertiveness of the male (Beauvoir 1949: 2.40, 105). Needless to say, these
narrative roles are cultural stereotypes, not eternal psychological
archetypes (Ruthven 1984: 72).
(b) Another direction of feminist criticism has led to the rediscovery
or revaluatiori^of texts written by women (feminist historicism). Women
have been both silenced and not taught to speak.43 Feminist critics set out
to recover female cultural traditions, whether in literature or in other cul-
tural disciplines.44 Such revisions of the canon lead to heated debates with
other academic critics, because of the deliberate mixture of political and
aesthetic criteria.45 Feminist critics often find in women's literature alle-
gories of women's cultural powerlessness, anger, or silence. We also find in
feminist criticism a reassertion of goddesses, matriarchy, and female
Utopias.46 Such dreams of separate female cultures (utopias, secret com-
plicities between women, etc.), are the product of women's oppressed
condition under patriarchy, which is in fact the dominant system in all
known cultures.47 The archetypal victory of patriarchy over matriarchy is
celebrated in Aeschylus' Eumenides,4* although this episode is perhaps
best read as the mythical narrativization of a static structure of domination.
(c) The revision of past assumptions naturally leads to the formulation
of new theories of gender (cf. Moi 1986: 212ff; Showalter 1989: 359). In
this area we might single out the importance of revised versions of psycho-
analysis. Psychoanalysis is a part of the reflexive project of self in moder-
Beauvoir 1949: 2.37; Mulvey 1975; de Lauretis 1984. Cf. Freud 1971, who assumes a
mechanism of male identificatiooiin the text.
Black and Coward 1981: 85; Irigaray 1990: 19.
Woolf 1977: 72-73; Moers 1986; Showalter 1978, 1985; Kolodny 1985a; Irigaray
1990: 14.
See e.g. Baym 1985; Robinson 1985; Kolodny 1985b: 150ff; Ruthven 1984: 121ff;
Gilbert and Gubar 1989: 150-1.
See, e.g., Silverman 1984; Gilbert 1985; Abel 1980; Irigaray 1990.
Cf. Beauvoir 1949: 1.217, Millett 1977: 25. Matrilineal cultures should not be
mistaken for matriarchies. On female communities, see Showalter 1985: 125-43;
Raymond 1986. Irigaray too (1990: 103) embraces a measure of female utopianism as
a political project.
Noted in Bachofen's Das Mutterrecht (1861); cf. Beauvoir 1949: 1.131; Millett
1977: 112 ff.
Jose Angel Garcia Landa
nity: it creates an ordered narrative of the self which, when it is truly
analytical* that is, critical, calls into question "any individual's pretension
to a smooth and coherent psychic and sexual identity" (Rose 1983: 10; cf.
Giddens 1992: 31). Feminists have often criticized the biological essential-
ism of classical psychoanalysis,49 according to which women do not project
themselves in the phallus, and they therefore "become" the phallus, they
pose as objects with their full self. The development of "normal" femi-
ninity involved for Freud a repression of the "male" sexuality of the cli-
toris and the development of a "passive" vaginal sexuality. These notions
have been sufficiently denounced. For feminist thinkers, the psychological
phenomena surrounding the phallus are not a biological given: they are a
consequence of cultural assumptions (Beauvoir 1949: 1.85-90).
Deconstruction converges here with feminism. A deconstructive analysis
shows how the centre of a discourse is not a real (essential) ground but
rather a product of that discourse, a function, a position. The phallus is not
an absolute centre, but a sign which is given a value without any essential
ground. The deconstruction of gender differences would show that the al-
leged "consequences" of anatomical difference are also "causes" which
make anatomical difference significant rather than irrelevant for the pur-
poses of generic construction within the frame of a given discourse.
Roles
Social identity and social behaviour can be approached as a system of
role-playing, a gender role being one of several types of role.
A study of the female condition, for instance, is to a large extent a
study of the social roles left open to women in different periods and cir-
cumstances (at work, in the family, in the class system, as miners, as the or-
ganizers of soirees, etc). The traditional requirements of the beauty myth,
dress and "feminine aspect," have been denounced as being conducive to
the reification of women and the exercise of control over of their move-
ments. "How are you supposed to be able to go anywhere in skirts"50 and
high heels? Today, mass produced images of women are sexualized aes-
thetic objects, in which the breasts, buttocks and legs are often emphasized,
presented as consumer products offered for male manipulation, while the
49 See e.g. Millett 1977: 179ff. For a dissenting view on Freud, see Moi 1986: 213.
50 Marie Bashkirtseff, quoted in Beauvoir 1949: 1.222; see Beauvoir 1949: 1.257;
2.45; Wolf 1991.
41
Gender, I-deology and Addictive Representation
gaze is either sexually alluring or passively absent. In marriage or in the
media, women are by definition young. Aging is tolerated in men, but
scarcely so in women—indeed, it could be argued that men project the
most vivid experiences of aging and decay onto the female body. The
spontaneous solidarity generated among women who chafe at the require-
ments of preserving an-adequate gender image, real though it may be,
hardrly justifj|s this state of affairs.51
Gender roles are representations. That is, they are cultural constructs
which create a mimetic version of the world, but "mimesis" does not mean
photographic reproduction, it means active refashioning. Representing al-
ways involves difference. Where does this difference manifest itself?
Everywhere: in behaviour, movements, attitudes, conversation patterns. As
philologists and semioticians of art, the contributors to this volume focus
on such roles as they are constructed and transmitted through texts.
Textually codified gender roles have a crucial cultural role, because they
are massively diffused and they persist, they help create a tradition. Our
thoughts, behaviour, attitudes, are made out of previous texts. The present
essay is a tissue of influences and plagiarisms from other authors—-I ac-
knowledge some of them in the notes and references, but when I delivered
it as a lecture those other texts spoke through me, or I through them, indis-
tinguishably. The question of what is genuinely "mine" in this discourse
is then problematic. Nevertheless, I become what I say, my borrowed dis-
course fashions me and helps characterize me from now on. The textual
nature of the self, moreover, is especially evident in those areas where it is
governed by desire and the imaginary: that is the case of gender identities
and differences.
But we should not conceive of humans as simple role-bearers; instead,
we should see the subject as the site where they are redefined and conflict
with each other. Human agency can be approached as the interaction and
transformation of such roles (Haug 1987: 42-44).
Addiction
I shall try to justify , the relevance of the idea of addiction to the present
dis-cussion. Addiction here is to be understood not as an illness or a
chemical dependence (which is the obvious essentialist explanation of the
drug problem), but as compulsive behaviour which develops as a response
I follow Beauvoir 1949: 1.257-60 and Wolf 1991: 97.
42
Jose Angel Garcia Landa
to experience an individual finds rewarding and a centre for his or her
personality:
an addiction exists when a person's attachment to a sensation, an
object, or another person is such as to lessen his appreciation of and
ability to deal with other things in his environment, or in himself, so
that he has become increasingly dependent on that experience as his
only source of gratification. (Peele 1991: 56)
Thus understood, it is easy to see that there is a measure of common
ground between addiction and what we have been discussing under the
heading of "idols," "i-deology" and "roles."
An addiction is an experience that takes on meaning and power in the
light of a person's needs, desires, beliefs, expectations, and fears . . . .
The addict is a person who never learns to come to grips with his
world, and who therefore seeks stability and reassurance through some
repeated, ritualized activity. (Peele 1991: 3, 17)
Addiction is a consequence of the values of individuals and their commu-
nity. Gender stereotypes reinforce themselves in a vicious circle, like other
forms-of-compulsive behaviour: we internalize roles, we make our identity
with them—even with pernicious ones.52
It is people without deep ties,; a consistent self-image or strong com-
mitments that tend to become addicts. In addiction to cults or drugs,
the addict's lack of internal direction and purpose creates the need for
ritualized escape in the first place, and is in turn exarcerbated by ex-
clusive involvement with the addiction and abandonment of the sub-
stance of a normal life. (Peele 1991: 17)
The addictive experience becomes soothing for these subjects because
"it gives their lives a structure and secures them, at least subjectively,
against the press of what is novel and demanding" (Peele 1991: 45). We
must all construct a self in order to act, to simply exist and experience the
world. Oversimplified roles provide a useful shorthand formula to cope
with new situations, but at the same time they make us face the contingency
of our identity or assume the blindness of bad faith. Existentialist philoso-
phy used to argue that we can assume fixed roles only with a measure of
52 Wolf 1991: 107. Cf. Millett (1977: 123) on psychic addiction as a factor in prostitu-
tion.
43
Gender, l-deology and Addictive Representation
bad faith, hiding from ourselves the possibility that we might assume other
roles; we often act our roles in bad faith as if they were what we are, intrin-
sically, not what we assume we are (Sartre 1984: 94; cf. Barthes 1990:
161). Such roles become the basis of compulsive behaviour:
Disbelieving his own adequacy, recoiling from challenge, the addict
welcomes^ comrol from outside as the ideal state of affairs....
AddictiorrSakes place with an experience sufficiently safe, predictable,
and repetitive to serve as a bulwark for a person's consciousness,
allowing him an ever-present opportunity for escape and reassurance.
(Peele 1991: 55, 177)
Addictive individuals refrain from developing their identity, and
maintain "a false identity built from dependent attachments to external
sources" (Kasl 1990: 36). The concept of addiction should be related to
the modern transformation of the self and the disruption of essentialist so-
cial roles. Compulsive emotional relationships as a form of addiction are
an obstacle for the reflexive project of the modern self (Giddens 1992:
92). The same happens with petrified notions of personal identity or
gender roles.
When there was a continuity of tradition, and a particular social
pattern followed what was long established, as well as sanctioned as
right and proper, it could hardly be described as an addiction; nor did
it make a statement about specific characteristics of self. Individuals
could not pick and choose, but at the same time had no obligation to
discover themselves in their actions and habits. (Giddens 1992: 75)
An addiction always has a social side. The drug addict has an under-
world of unlawful complicity; compulsive lovers have each other. The
"gender addict" has the role models cherished by his peers, ultimately the
enduring stereotypes of masculinity and femininity as specified by social
and historical contexts. Excessive fixation with generic stereotypes could
be described as a childish, immature attitude—since children are militant
essentialists:
While children are refining their gender roles, they are often rigid in
their ideas about what males and females must or must not do. In gen-
eral, individuals who are more confident about their gender iden-
tity/role are also more flexible in their ideas about masculinity and
femininity and less rigid in their notions about what is appropriate be-
haviour for themselves and others. (Reinisch 1991: 244-5)
44
Jose Angel Garcia Landa
The analogic state of affairs I call "gender addiction" also helps us
see the problematic relationship between physical and psychological de-
pendence that is at issue in other addictive processes. The addictive use of
chemical drugs cannot be deduced from a simple study of their properties.
Likewise, gender role-playing has complex psychosomatic effects on many
areas (for instance, on sexual arousal).
At the risk of taxing the reader's good will, we may draw a few more
analogies between gender patterns and drugs. "People model their re-
sponse to a given drug on the way they see other people responding, either
in their social group or in society as a whole" (Peele 1991: 30). Therefore,
a drug is most harmful for a person if it is a source of conflicts in the
user's culture. Gender has a somewhat special status in this respect, since it
is perfectly integrated within human culture and then rarely acquires self-
destructive proportions. Indeed, it might be said that the disruptive effects
of gender addiction are seen not in isolated individuals, but in social dy-
namics as a whole. Sexual stereotypes foster conformity and the
oppression of the "others": deviants tend to be marginalized and
disempowered. Sexual insecurity and ignorance, usually masked as
commpnsensical certitudes, are a source of intolerance and oppression
whenever we meet sexual difference (Millett 1977: 233; Rubin 1984: 292;
Vance 1984a: 20).
Besides the wider social implications of generic polarization, there are
others at the psychological and the interpersonal/affective level:
—Psychologically, "self-image is always a factor to be considered in
the addiction process" (Peele 1991: 293). In so far as adherence to gender
patterns can be considered addictive, this kind of addiction is clearly cen-
tral to the subject's self-image. A criterion to determine whether a given
behaviour is addictive "is the distinction between a desire to grow and ex-
perience and a desire to stagnate and remain untouched" (Peele 1991:
60). Gender roles should be open to evolution if they .are not to become
addictive. In addiction, active desire is replaced by need: "an exclusive
craving for something is accompanied by a loss of discrimination toward
the object which satisfies the craving" (Peele 1991: 63).-Generic identities
and scripts satisfy many addictive requirements: they merge seamlessly
with a person's consciousness, they are reassuring, patterned, predictable,
and ascribe the subject to a group (cf. Peele 1991: 70).
—Interpersonally, compulsive gender patterns of course reinforce the
addictive elements in personal relationships, where partners seek above all
reassurance from each other, "unchallenged acceptance of themselves as
45
Gender, l-deology and Addictive Representation
they are, including their blemishes and peculiarities" (Peele 1991: 85).
Many of these peculiarities that couples find in each other are actually not
individual at all, but rather the acting out of generic addictive patterns—
e.g. masculine overbearingness or the recourse to the double standard of
sexual behaviour, feminine "clinging", fussiness or passivity.... Woman
has been traditionally constructed as dependent on man (the elm and the
vine, etc.): $
This is why woman's conventional position in society can serve as a
symbol of the socially approved addicted state, and why the concept
of addiction has such relevance for an appreciation of the psychologi-
cal pressures on women. (Peele 1991: 184)
Addiction to gender-determined behaviour is therefore linked to ad-
dictive relationships. In many cases it can also be related to eating
disorders (anorexia, bulimia). Contemporary society has developed a full
panoply of addictions. We find people addicted to work ("workaholics"),
to food, to physical exercise, to cults or relationships, to pop music or
urban tribes, etc. Addiction is a refuge, a pre-determined ritual of
behaviour and surrendering of freedom, which is at odds with the ideals of
creativity, openness and reflexive criticism that characterize the poetic self.
As Bergson noted, the main role of habit is to make the world manageable
and predictable (1984: 136-7). Habit and regularity are necessary. But too
often the danger is the opposite: our perception is too dulled by "the film
of familiarity," and we believe that the world is what it has always been as-
sumed to be. But it never is: it is always new, and never manageable. And
laughter is the appropriate answer to the mechanization and fixity of
character.53
Gender can be read as the cultural consequenpe of sexual differences.
But it can also be read as a series of habits and preconceptions, as a set of
addictive practices, as a social ideology. Ideology is defined by J. Hillis
Miller as the mistaking of the figurative for the literal. Idolatry, too, has
sometimes been defined as taking literally what is figurative.54 Whether an
instance of ideology or idolatry, it is clear that the trappings of gender may
be interpreted as literalized figurative language. Gender represents sex. But
which is the line of demarcation to be drawn between the tenor and the ve-
Bergson 19.84: 135. See also my epigraph from Sartre. A woman who does not think
of herself as an object is of course even less serious!
In the medieval tradition of negative theology. Cf. Minnis et al. 1988: 126, on
Ralph of Longchamp, who apparently follows Boethius.
46
Jose Angel Garcia Landa
hicle? It is problematic: under patriarchy, a woman has to dress and behave
like a woman in order to be feminine, i.e., a "real woman." Here we have
another instance of the double bind, and a problem of applied rhetoric
which this paper cannot afford to explore at length.
The Agenda of Cultural Semiotics
I would like to finish by stressing the potentially demystifying role of
literature, of feminist literary criticism and cultural semiotics. Literature
and film are models for reality. Fiction is an elastic instrument: it must be,
since it is the limit of human reality and of anything thinkable (Iser 1989:
215ff)- It can be ruled by cultural fantasies and become the perfect vehicle
for received ideology, the more perfect since it may construct its own space
of verisimilitude and eschew the sanction of the reality principle. But fic-
tion is also a mode of thought and exploration. At best, it may be an
experiment in social semiotics. The innovative potential of fantasy can be
easily understood (see Jackson 1981). But even the realistic representation
of roles is already a form of criticism, since we get to know roles only
through a paradox which reveals their nature: if we think of a role we play
as a role, we detach ourselves from it—what was a part of our subjectivity
can suddenly be grasped as an object.55 For Sartre, the in-se nature of the
role orientates our consciousness but only as something that cannot be
actualized, as a regulative mechanism, not as the constitutive mechanism of
the self. To put it differently, becoming conscious of our addictive patterns
is the first step towards fighting them—" acceptance of personal
responsibility is the first step toward freedom from addiction" (Peele
1991: 230). ..
This exploratory role of fiction is supplemented (and I mean supple-
mented) by criticism, criticism in the sense of a liminal semiotics capable
of multiplying the figurative capability of social discourses and representa-
tions, even the most stubbornly ideological.56 Reading fiction critically, re-
flexive criticism helps us see that the literal is always figurative. Critical
thought on gender should expose the constructedness of gender, explain-
ing it through semiotics and not just through biology (e.g. by means of
"Si me lo represento, no lo soy; estoy separado de el como el objeto del sujeto"
(Sartre 1984: 94).
See, for instance, Simone de Beauvoir analysis of Montherlant's works (1949: 311-
31) or Kate Millet's analysis of Tennyson's The Princess (1977: 76-79).
47
Gender, l-deology and Addictive Representation
semiotic readings of biologist explanations). It should study gender repre-
sentations to see how culture is passed off as nature in order to consecrate
the existing order of things. It should revise concepts of eroticism which
base it on aggression, transgression or violence. It should explore the sex-
ualization of language, discourse, culture and thought, and fight the
pseudo-neutrality#of the male order. It should also have a reflexive stance,
showing tha|? philosophical thought on sexuality is linked to a political
conflict between the sexes, and that it is not exempt from the constraints it
analyzes: critical discourse is mediated by the play of power and desire,
and may become in its turn an object of interpretation.57
I began this introductory essay with a story about Alien and the spatial
housewives of the fifties. I will end it now with another "film of familiar-
ity"—one which is still being shown. The story is about lines of cars wait-
ing for the green light, all with a man and a woman inside, and all with the
man driving. The joke this time is that nobody ever laughs, because it is
not a fiction, but everybody's main street, and, besides, the joke is on us
all. Now, is this example statistically relevant? Who is really still in charge
in our society, after so many years of equal rights? More important,
perhaps: what is a fictional representation and what is reality? It is all too
easy to become an addict to our allotted roles, to act as expected, above all
if we think that only fixed roles are available. Or again, let us look at our
audience of university students of literature, with four times as many
women as men, and ask ourselves—isn't teaching comparatively
underpaid, and therefore a job fit for a woman? Isn't this because it is
associated with childcare? Doesn't teaching decrease in prestige, as the
medical profession does, as more and more women fill the ranks of
teachers? As secondary and higher education becomes a mass-produced
commodity, its value diminishes. And the cheapest way to provide it will be
through cheap labour: women's labour has traditionally been unpaid, the
cheapest way of production.58 So let us think twice before we assume that
having so many women university students taking courses on women's
studies means that gender trouble is a thing of the past. The concerns of
cultural criticism are always closer than we realize to our own lives, a fact
which becomes more evident the more we reflect upon it. To quote Simone
57 Ruthven 1984: 37, 45; Irigaray 1990: 61; Valcarcel 1991; Ellio 1991: 199; Puleo
1992: 211.
Cf. Millett 1977: 42, 76; Lettera di una professoressa, a document from the female
section of the late Italian PCI, quoted in Irigaray 1990: 134, 146.
48
Jose Angel Garcia Landa
de Beauvoir once again, human activity does not consist in a mere
repetition of the past: it must take over the present and invent the future.59
Let us then discuss gender, let us think critically about gender, and not wait
for our children to do it.
Jose Angel GARCJA LANDA
Universidad de Zaragoza
"Le projet de 1'homme [sic] n'est pas de se rep£ter dans le temps: c'est de regner sur
1'instant et de forger l'avenir" (1949: 1.113).
* * *
I am grateful for the financial aid provided by the DGICYT (Programa Sectorial de
Promoci6n General del Conocimiento, proyecto PS94-0057), which has allowed me to
carry out this and other related proyects.
49
Gender, l-deology and Addictive Representation
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