Graduate Student, Marketing
PhD Candidate
About
Lorena Blasco (lorena@unizar.es) is an assistant researcher in the Department of Marketing at the University of Zaragoza, Spain. She holds a BA in Business, a MA in Arts Management and an MSc in Economy and Organizations Management. After three years working in the private sector as an Arts Manager, she started her academic career as an assistant professor in the Huesca Business School at University of Zaragoza. Currently she is preparing her Doctoral thesis at the same university. Her research interests are consumer behaviour in online environments, focusing on co-creation of value processes in online environments, e-commerce and online marketing. At the moment, she is a visiting researcher at the University of Surrey at the invitation of Professor Hans van der Heijden.
